I love Channel 4. Now I'm starting to love more4.

It's not even launched yet, but they sure have a decent bit of presence. Their raunchy 'Adult Entertainment' ad campaign hit just the right chord. They've said themselves, they've done this to attract eyes and perhaps to give a little shock to the launch.

But only today has the 'Adult Entertainment' marketing facade lowered to reveal the true nature of more4 to those who aren't in the loops.

It's looking absolutely brilliant. The idea is spot on, and I can't wait to see the final station going.

Good looking brand, too.

Posted by Fin at 9/27/2005 09:13:00 pm

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